From the Ranch

'Texas beef' on a label proves nothing. Five questions that separate a real ranch from a marketing company, what good answers sound like, and how we answer each one.

Since January 1, 2026, 'Product of USA' means born, raised, slaughtered, and processed here. But it's voluntary, and there's no origin labeling requirement for beef. What the label tells you and what it doesn't.

A 90-day waiver is bringing 300,000 metric tons of imported lean trimmings into U.S. ground beef this fall, and the label won't tell you. What it means and how to know where your beef came from.

What to check before ordering beef online, how frozen shipping works, honest price comparisons, and what to buy first, from a ranch with its own USDA plant.