Pure Pasture™ Longhorn Grass-Fed Beef
Pure Pasture™ Longhorn Grass-Fed Beef
100% grass-fed and finished. Texas Longhorn. Raised open-range in North Texas. No grain, no hormones, no shortcuts.
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| 100% Grass-Fed & Finished | Texas Longhorn Heritage Breed | USDA Inspected · Springtown, TX |
What is Pure Pasture?
Pure Pasture is our 100% grass-fed and grass-finished beef line — a separate offering from our standard 80/20 ground beef. Where our regular ground beef comes from pasture-raised, grain-finished cattle, Pure Pasture never sees a feedlot. These animals graze on open North Texas pasture from start to finish.
We started Pure Pasture because the demand for genuinely grass-finished beef from a known source is real, and most of what's labeled "grass-fed" in grocery stores doesn't mean what people think it means. Pure Pasture is our answer: one product, one cattle type, one process, total transparency.
The Longhorn Difference
Texas Longhorn cattle are not a commodity breed. They're a heritage breed — the original cattle of the American West — with genetics shaped over centuries on open range without grain supplementation. Longhorns are naturally leaner than Angus or Angus-cross cattle, with lower marbling and a cleaner, more distinctly beefy flavor.
They're also built for Texas pasture. They thrive on native grasses in ways that Angus-based commercial breeds don't, which makes them a natural fit for a 100% grass-finished program. You're not fighting the animal's nature to finish it on grass — grass is what Longhorns were made for.
Grass-Fed & Finished — What That Actually Means
The USDA "grass-fed" label doesn't require grass-finishing. An animal can spend most of its life on pasture and still be moved to a feedlot and grain-finished before slaughter — and legally be labeled grass-fed. Most "grass-fed" beef in grocery stores is finished on grain.
Pure Pasture is grass-fed and grass-finished. Our Longhorn cattle are never given grain, growth hormones, or antibiotics. They eat grass and forage from birth through processing. That's the distinction that changes the nutritional profile: grass-finished beef is naturally higher in omega-3 fatty acids and CLA (conjugated linoleic acid) than grain-finished beef.
Raised & Processed in North Texas
Our Pure Pasture Longhorn cattle graze on open pastures in North Texas. Every animal is processed through our USDA-inspected facility in Springtown, TX — not a regional plant we don't control. We grind, package, and vacuum seal in-house. Your beef goes straight from our freezer to yours.
No middlemen. No mystery. You know where your beef came from.
Learn More
- What Makes Texas Longhorn Beef Different — The breed, the leanness, and why it matters.
- How to Cook Grass-Fed Ground Beef (Without Drying It Out) — Grass-fed beef cooks differently. Here's how to get it right.
- Pure Pasture Recipes: 3 Ways to Cook Longhorn Ground Beef — Smash burgers, tacos, and bolognese designed around leaner beef.
Pure Pasture™ Longhorn Ground Beef — 1lb
Extra lean. Vacuum sealed. Ships frozen. Stays fresh for months in the freezer.